Let’s Make Blood Drives Cool
Let’s make donating blood focus on people.
We always hear how donating blood helps save lives. Instead of talking about it, let’s focus on what it actually does. Every time someone donates blood, they’re giving life to someone. In this branding project, I focused on the whimsical, imaginative side to what life is. Making the experience of donating blood into this playful positive experience may change the way we give in the future.
