Accountable App RESEARCH, branding & design APPLICATION
I began my research and came across many insights that informed this project. I ended up finding some key principles for designing with activism. Agency. Access. Action.
Keeping these in mind as I wrote my paper about my discoveries allowed me to really dive into these principles and think through how I wanted to put them together into practice for this app design.
And thus… ACCOUNTABLE was born.
After laying out notecards on my living room floor and playing around with layout. I went into lucid chart and build out a wire frame based off of the user experience.
These are my initial sketches based off my wireframes. I liked the idea of using more visuals rather than text to keep it user friendly and simple.
From there, I picked out my color palette and brand identity! Something fun, poppin’ and really quite different from most budgeting apps.
I wanted to figure out how to play around with the words to get what I want. The magic of it was that the word “able” came from “accountable” so it clicked really well.
