Why even bother hiring a designer to make you a logo when you could download a pre-made design and work with that? Well, I’d like to suggest a couple reasons why it’s a good idea to hire a skilled designer. But first, let me address the already made option.
Read MoreI don’t want to just buy yogurt because it’s yogurt, I want to buy yogurt from an Icelandic man named Siggi Hilmarsson who was homesick for his Mother’s skyr (high protein yogurt) and decided to start making it in his tiny New York City kitchen. When I’m in the grocery store staring at the 800 different kinds of yogurt, what stands out to me is this fantastic brand, Siggi’s because I know their story and I want to be a part of it.
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